Marketing Campaign Case Studies. Diet Coke with Splenda contains 2. Diet Coke with a Cherry flavor. The first version of Coca-Cola without sugar. In , in an effort to be more appealing to millennials , Diet Coke began offering itself in a skinnier can but still in 12 fluid ounces , and introduced four new flavors.
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The first version of Coca-Cola without sugar. Diet Coke with a Cherry flavor. Available in US and United Kingdom as of [update].
Discontinued in Australia and Israel. The original flavor was still available for a limited time via Amazon. It still currently remains available from Coca-Cola Freestyle machines. Diet Coke with a Lemon flavor. The version sold in Continental Europe uses the Coca-Cola light brand. Was available for a time in Australia. Diet Coke with a Vanilla flavor. Diet Coke with a Lime flavor. The original flavor was still available for a limited time via Amazon, Amazon Fresh, and Peapod during the time of the new flavor rollout,  but has since been discontinued, along with Diet Coke Cherry.
Diet Coke with a Raspberry flavor. A version that is sweetened with Splenda. Diet Coke with Splenda contains 2. The drink contains acesulfame potassium and sucralose; aspartame was used previously as sweetener.
Diet Coke Black Cherry Vanilla. Coca-Cola Light with a Blood Orange flavor. Only available in Belgium, France and Luxembourg. Diet Coke with Citrus Zest. Diet Coke with a combination of vitamins and minerals. In the case of Diet Pepsi, the logo consisted of the small "smile". The Classic Sweetener Blend variety was distinguished by its use of the wordmark along with the "smile" logo, and a light blue label background in contrast to the modern formulation's silver label.
By mid, packages of Classic Sweetener Blend dropped the wordmark, and began using the modernized wordmark instead. With the restoration of aspartame as the main sweetener in the regular version, the alternate label was dropped.
While it was initially advertised alongside Pepsi, Diet Pepsi began to be promoted independently in the late s. The musical jingle from this ad generated popular culture appeal to the extent that it was eventually recorded and played on the radio, and later became a Top 40 hit.
Since its inception, musicians, professional athletes, actors and actresses have been featured prominently in the promotion of Diet Pepsi. In , immediately following Super Bowl XIX , the game's respective quarterbacks, Joe Montana and Dan Marino , met in a hallway of what appeared to be a football stadium.
Montana of the winning team, buys Marino a Diet Pepsi, and Marino promises to buy the drink the next time. In the late s, Michael J. Fox appeared in commercials for Diet Pepsi, including a memorable commercial that featured him making a robot clone of himself. In that commercial, Fox's girlfriend played by Lori Loughlin shows up and accidentally hits Fox with the door, causing him to fall down a chute into the basement.
The girlfriend takes the robot clone on a date and leaves the real Fox trapped. Cindy Crawford was also brought back in to introduce a new packaging design for Diet Pepsi, and again in to promote the revised slogan "Light, crisp, refreshing" with an ad which debuted during Super Bowl XXXIX. From Wikipedia, the free encyclopedia. Diet Pepsi The Diet Pepsi logo used from ; present.
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