Personalized Nutrition Plans That Work!

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TESTIMONIALS

Thyroid Health Kit™

Have you ever wondered why some people seem to thrive on a vegetarian diet while others' health will start to decline? Have you ever felt confused by all of the conflicting information out there about nutrition and the "best" way to eat?

Who should we believe? It seems everyone has convincing evidence for their point of view. How could this be? The reason is simple. Different people need different kinds of foods; one person's nourishment is another's poison. The trick is to discover what kinds of foods your individual metabolism thrives on.

That's where metabolic testing comes in. Metabolic Testing is a revolutionary system for optimizing whole body health. Diet and nutritional supplements are used to address the individual at a fundamental metabolic level, allowing for increased energy, weight loss and greater resistance to disease.

By conducting a series of simple tests performed either in our office or at home with an easy-to-use Self-Test Kit we are able to determine each individual's Metabolic Type. This is the fundamental way in which your body produces and processes energy.

Habit, a new California-based start-up, uses your personal DNA to create a food profile tailored to what foods work best for your body. Dieting in the United States is a multi-million dollar industry. Over the past few decades, there have been diets that focus on increasing protein, eliminating fats, lowering calories—you name the food group, a diet fad has been centered around it.

A new California-based company is working to get at the root cause of why it believes diets fail: The company officially launches today, with its services beginning in early A main focus behind any diet plan that focuses on weight loss is to decrease the number of calories a person ingests. But a growing body of research suggests that one of the reasons diets often fail is that the same foods can affect people in incredibly different ways--the same meal provides more calories for some and less for others, and can spike glucose levels at varying degrees depending on the individual.

That's why many scientists are turning to the idea of personalized nutrition or nutrigenomics: Analyzing our DNA to figure out what foods will make us healthiest. He says understanding the complexities of our biologies first and figuring out the blueprint that fits it best will lead to success in an industry that has most often failed.

Habit plans to use genetic markers to identify your ideal meal, and send that meal directly to your door. Customers receive a blood sample kit. After a DIY finger prick, you send your blood samples to a lab where they are used to identify a series of biomarkers that look for genetic variations in your DNA that affect how you break down and metabolize foods.

Finally, consumers provide a series of body metrics like height, weight, and waist circumference as well as lifestyle habit like how often a person walks, runs, or exercises. When Habit launches its first home testing kits and food delivery services in January, it will likely be the first personalized direct-to-consumer complete nutrition program, suggesting foods not based on calories, nutrient-type, or quantity, but on how your own personal genetic makeup responds to food, and providing customers with food deliveries, follow up testing, and nutrition coaches.

For example, some consumers those lucky few could be advised that their bodies process carbohydrates best, while others could be told that they are something called a protein seeker and would thus benefit from a diet high in protein and low in carbohydrates and fat, as their bodies have a harder time processing those sugars and refined carbohydrates. Others may find they are particularly fast metabolizers, and need to eat more calories than most people.

The biomarkers can tell you other, more subtle things too, like how well you metabolize caffeine. Science seems to back up this idea.

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